Search Engine Optimisation For Your Business

Before we start. lets remind you of the example on our homepage of what extra visitors to any website can make.

In this case it is a parts locator service called CarSpareFinder. It's business objective is to deliver leads to breaker yards throughout the UK. The breaker yards pay a subscription to CarSpareFinder in return for those leads.

CarSpareFinder is number one for the term "Car Parts" and "Used Car Part"s on Google UK and other search engines, not to mention hundreds of other search terms. This means that 4,500 unique visitors will find CarSpareFinder and around 1400 of them will fill in a parts request form (a lead to the breakers), every day.

Compare this to where CarSpareFinder was initially at position 30 where only 70 visitors found the site and where on average only 10 of those would fill in a parts request form each day. It doesn't take a genius to figure out the difference in CarSpareFinder's fortunes due to these increased visitors.

The Message Is Simple, More Visitors Means More Profits For You

Of course there is a bit more to the equation. How you present your services or goods and the experience your customers has when they find your web presence, will also determine the level of profits you can achieve (we can help you with this too). But if you choose not to strive for those extra visitors, you should not be surprised that your competition will do. Another point to mention is, that is it estimated that 95+% of business website's, never earn back in profits, the money it cost to develop their web presence in the first place.

It Is Your Responsibility To Place Your Website In Front Of Your Customers Eyes

Expecting your customers to spend their time crawling through pages and pages of results to find your web presence will not deliver the results, increased turnover, credibility or profits you should receive from the internet. If you had not planned to achieve any of these, then why have website in the first place?. Unfortunately many web design companies do not advise on the challenges of delivering customers to your online presence and only talk about how their "design" will win business, when in reality if no one sees the design, your website is worthless. It is just like printing thousands of colour leaflets, explaining how wonderful your business is, just to leave them in a box, in the stationary cupboard for no-one to see. It seems ludicrous, but this is what most businesses do everyday when they employ a web designer to create a web design without the consideration of how to get your customers to see it.

Search Engine Optimisation Is The Key To More Visitors, Turnover, Profit and Credibility

There are other ways of delivering traffic to your website, such as TV advertising, radio advertising mentioning your website on your business cards, pay per click marketing, but none are more cost effective than a well optimised website that delivers free traffic though the search engines. The unfortunate reality is, that those who started their search engine optimisation program earlier, will have the advantage and with millions of web pages being added to the internet everyday, the longer you wait the harder it may be.

MoneySuperMarket was started in 1999 and clearly search engine optimisation was a key to their success and are currently number one on most search engines for many financial related searches. In 2007 they went public for £3/4Bn, yes that is £750,000,000. Of course they do every other type of marketing now, TV adverts, press, but search engine optimisation still is major part of their success. Was MoneySuperMarket a major insurance company who decided to go online? No Simon Nixon invested £5000 in this project, to see it grow to be the number one price comparison website in the UK. So what doe this mean?

You Don't Have To Be Number One In The real World, To Be Number One On The Internet

The internet is a different playing field to that in the physical business world. Everywhere you look you see small businesses talking customers away from larger organisations, because it is these website's that are found when making searches on their favourite search engine. Search engine optimisation is the key to this success and all you have to do is to decide whether you want to have a share of the profits that can be made from the Internet.

Results Driven

We are good at what we do and results driven, but we work to the natural time line of the search engines and not to commercial pressure, that can ban a site, or at least have filters applied, so it does not rank as high. This natural time line is something that is not written down anywhere or can be taught, only experience and people doing this day in day out can work to this. it is important then that you only use professionals to make those type of decisions and that is of course us. We have talked about results throughout our own web presence, but there are no quick wins, there are no cheats just good honest techniques that the search engines want us to apply.

SEO Packages From £300 + Vat Per Month

A considerable amount of work goes into each and every project, first to achieve sensible results and second to maintain them as we must not forget it is an ongoing process. You would not go to the gym for 6 months to get fit and then say," that's it I don't have to go anymore". To remain fit, you must continue going, (although with possibly a different training plan), otherwise you will return to your unfit state. It is the same with search engine optimisation, in order to keep delivering top results, you need to stay fit

Our commitment to you is to get your website fit for the professional game of search engine optimisation and keep you there

E-mail: admin@icslearn.org